Style Boutique Wiki

New Style Boutique (known as Style Savvy: Trendsetters in North America, Wagamama Fashion: Girls Mode Yokubari Sengen! in Japan, and Girls Style: Fashion Leader Declaration! in Korea) is a game for the Nintendo 3DS. It is a game where you run a boutique. It has a sequel which was released in late November 2015.

An updated version of this game, known as Wagamama Fashion: Girls Mode Yokubari Sengen! Tokimeki Up! was released in Japan. Originally this game was released as downloadable content for the base game, that was released as update data on 26th March 2014, however, the game was later released as a Game Card (or downloadable in full) on Nintendo eShop on 17th April 2014.


New Style Boutique is a fashion simulation game. It primarily involves serving customers the clothes they need in a boutique the player can customise. ...


The player moves into a new town and becomes an employee at the Verano. When Harriet leaves her position as boutique assistant to pursue her dream of being a stylist, the player inherits the boutique from Evie.

Evie's friend Lola will visit the boutique and eventually invite the player to compete in the style competitions at the Contest Hall.


Some of the main characters include:


On The Map

Hidden Locations

These locations can only be accessed when invited by an NPC. Their icons are not visible on the map when the location is not available.


The Boutique (known as "My Shop" on the map) is the clothing store owned by the Player where you can make money for both the boutique and the Player through serving customers. The name, mannequin, exterior and interior can be customised at any time.

As the game progresses, the Player can unlock Jake and Maisie who can look after the shop while you are away. Both have unique abilities they will use while you are away.

Fashion Contests

There are four fashion contests available to be unlocked in New Style Boutique - the Beginner Contest, Premier Contest, Elite Contest and the International Contest.

Critical reception



  • This is the latest Style Boutique game to receive a North American localization, as the American releases of both New Style Boutique 2: Fashion Forward and New Style Boutique 3: Styling Star used the UK English version of the game. Because of the many differences between British English and American English, the games' terminology caused confusion for non-British players.
  • This is the last Style Boutique game to be released in Korea.