Soy, known in Japanese as Soy Milk (ソイミルク Soimiruku) is a boho-chic fashion brand whose items center around bohemian and natural styles.
Soy is open every day in the Exhibition Hall and is a brand that is later invited to the Exhibition Hall.
The description of Soy in Fashion 101 is:
"Free your spirit with the flowing fabrics and earthy colors made popular by this all-natural brand."
The brand rep's name is Rhianna.